SaaS Forum: Competing in a SaaS World – Overcoming the Challenges to Deliver Successful Sales and Marketing Results

Thursday, May 21, 2009 from 8:00 AM - 11:30 AM (ET)

Burlington, MA

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Ticket Information

Ticket Type	Sales End	Price	Fee	Quantity
Member	Ended	$40.00	$0.00	N/A
Non-Member	Ended	$80.00	$0.00	N/A
Global/Event Sponsor	Ended	$0.00	$0.00	N/A

Event Details

Pre-registration is closed. Walk-ins are welcome!

SaaS solutions can lower total cost of ownership and reduce business risk that result in dramatic shortening of the time to ROI for the companies who adopt them. In order to compete in this new business model, SaaS providers and traditional software companies must re-think conventional sales and marketing strategies.

In this half-day program, interact with industry leaders and experts who have successfully created sales and marketing strategies that result in success. Experts will share their knowledge on transforming an organization from an on-premise solution to a SaaS model and the successful and different approaches used for customer acquisition and retention.

KEYNOTE:

SaaS Secrets of a Serial Entrepreneur

Tod Loofbourrow, Founder & former CEO, Authoria

SaaS has exploded in the last few years, creating tremendous successes but also spawning a host of myths. Come join Tod Loofbourrow, author, educator and seasoned entrepreneur, as he shares his secrets for building a strong vibrant SaaS company, and shatters myths on marketing, pricing, selling, and deal structure for SaaS.

Morning session leaders and panelists:

Michael Basch, VP of Sales, Salesforce
Peter Fearey, Intuit Quickbase Customer Success Leader
Nancie Freitas, CMO, Constant Contact
Joe Gustafson, CEO and Co-founder, Brainshark
Lou Guercia, Director, Operations & Strategy for Online Collaboration Services, IBM Lotus
Jeff Honeycomb, SVP of Worldwide Distribution, OpenAir
Jeff Kaplan, Managing Director, THINKstrategies
Ed Loessi, CEO, Faulkner Technologies
Ed Mallen, CEO, TimeTrade Systems
Emo Monterastelli, VP Eastern Area Sales, Iron Mountain
Arthur Papas, Co-founder and CEO, Bullhorn
Colleen Smith, VP of SaaS, Progress Software
Teanna Spence, Co-Founder and Compensation Director, Makana Solutions
Dennis Wall, Director, Fujitsu America
Brian Zanghi, President and CEO, Kadient

Thanks to our SaaS Cluster Sponsors:

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When

Thursday, May 21, 2009 from 8:00 AM - 11:30 AM (ET)

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Where

Sun Microsystems
45 Network Drive
Burlington, MA 01803

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